All Umberto Giannini products are 100% vegan and cruelty-free, PETA approved and made in the UK; this is our belief and always has been. We make award-winning products for every hair type. The best salon haircare for texture, growth and incredible curls. Curl Scrunching Jelly is loved by curls and is the original cult favourite product for all types of curls and waves. Our 95% natural, 75% organic permanent hair colour gives 100% grey coverage with no ammonia. Our products are dermatologically tested and specially formulated for sensitive hair and scalps.